Posted on 12 June 2019
We are not perfect, we are simply on a journey to become a better business everyday. What does that mean? Simple. If we can do one thing each and everyday to help us become a more environmentally minded and socially conscious business, imagine where we will be in the next 20 years.
At Tsonga we dream big. Our journey started 20 years ago when our goal was to create a brand that believed there was more to business than profit. We wanted to make everything in South Africa thus creating jobs at a time when our industry was being decimated by cheap imports from the East. It was founded on John F Kennedy’s words: “A rising tide lifts all boats”.
We were told it couldn’t be done. We were told it was a waste of time and money.
So where are we now?
Tsonga Australia's business started with the belief in the brand and the people 20 years ago when we took on the role of distributors in Australia (as their very first customer). Tsonga products are now distributed around the world and that is growing everyday.
This really just proves that in a world based on fleeting conversations and fast fashion, there is still room for relationships, loyalty and a product that is built to last. In fact, we believe more than ever, this is the future.
Yasmine (Tsonga Australia Brand Manager) with Patrick one of Tsonga's designers at the factory working on SS19/20.
We have taken pause and reflected on our first 20 years, and though we have made mistakes, lots of them, we still believe more than ever that what we set out to do is still as valid as ever.
We are following the journey to be better in all aspects of our business that start at the very top of our manufacturing chain right down to wholesale and retail offices in Australia.
As we started to discuss what we could do we realised that this journey to “Be Better” has no end: from reducing the use of single use plastics in our business, to looking for suppliers of recycled sole materials and turning our fabric marketing materials into handbag carriers. We are far from perfect and still make mistakes everyday but our goal is simple: “Be Better Everyday”.